Celebrated table

Lore of the Land

Lore of the Land at 4 Conway Street, Fitzrovia, London: a Modern British gastropub with 2 AA Rosettes (2026) and a charcoal grill.

The story

Lore of the Land, London: Modern British Gastropub in Fitzrovia

Lore of the Land is a Modern British gastropub at 4 Conway Street in Fitzrovia, London, and holds 2 AA Rosettes for Culinary Excellence (2026). The Good Food Guide lists it as Good (2026).

Cooking over fire

A bespoke charcoal-fuelled oven and grill handle the cooking over fire, and the bread is baked in-house every day. The Good Food Guide found the cod-collar tempura with smoked tartare sauce and grilled lemon a clear success. Steaks sit alongside more adventurous plates on the menu.

The room

The upstairs dining room has a semi-open plan kitchen and a copper-topped bar. Deep colours, paintings and dark wood give it the feel of a classic London pub. Owned by Guy Ritchie, the place does not lean on celebrity, and sticky toffee pudding closes the meal.

Recognition

Awards & accolades

2026
AA Rosettes
2 Rosettes
2 Rosettes
2026
The Good Food Guide
Good

Ambience

A glimpse inside

Details

At a glance

AA Rosettes 2026 — 2 Rosettes
The Good Food Guide 2026 — Good
Cuisines Modern British
Services Gastropub

History

On the record

2026
The Good Food Guide — Good

Close to the BT Tower, this part of Fitzrovia is something of a no-man's land, although a rewarding spot for blue plaque hunters – Virginia Woolf and Sidney Bechet in the same street. Tarted up with flowers and oversized barrels, it projects the air of a classic London hostelry, as does the interior: all deep colours, paintings, quirky curios and dark wood. The style carries through to the small upstairs dining room with its semi-open plan kitchen, copper-topped bar and general air of bonhomie. Owned by Guy Ritchie, there is little that overtly plays up the ‘celeb' status. The menu, however, is a funny old mix. On the one hand, steaks and sticky toffee pudding; on the other, adventurous combinations, modish ingredients and on-trend techniques. Cooking over fire is via a bespoke charcoal-fuelled oven and grill, while a fine selection of breads is made daily in-house. It’s in the composition of some of the dishes, perhaps, that the kitchen tends to go off the deep end. Cod-collar tempura with smoked tartare sauce and grilled lemon gets it right, but parsley and confit garlic buckwheat risotto with crispy hen’s egg, bitter lemon, rose harissa oil seemed to have lost the plot. A heritage grain salad with pickled kohlrabi, bitter lemon and mint was in the worthy but dull category, while ray wing en papillote with braised endive and orange beurre blanc was luscious, light and exceeded expectations. A seasonal dessert of gooseberry and elderflower Eton mess with pistachio meringue was an interesting, if overly sweet, take on the norm.

2026
AA Rosettes — 2 Rosettes

2 Rosette Award for Culinary Excellence

Location

Find us

4 Conway Street, Fitzrovia, W1T 6BB
London, United Kingdom
020 3927 4480
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