The story
Don't Tell Dad is a modern European restaurant and bakery at 10-14 Lonsdale Road, Queen's Park, London NW6 6RD. The Good Food Guide named it a Local Gem in 2026, and it runs as a bakery in the day and a restaurant in the evening.
Head baker Keren Sternberg leads the bakery, which is busy from first thing on a Monday morning. The brown-butter maple challah doughnuts are glossy, and the bergamot sfogliatella has a buttery crackle. Weekday lunches bring freshly baked sandwiches, and weekends bring pies.
Evening service is low-lit and built around a seasonal small-plates supper. Counter dining is available, and the room has outdoor seating and air conditioning.
Recognition
Ambience
Details
History
Deeply embedded within the Queen’s Park community, you’ll find this bakery-by-day, restaurant-by-night buzzing from first thing on a Monday morning. And rightly so. The quality and originality of the goods from head baker Keren Sternberg is outstanding. Just try turning down the gorgeously glossy brown-butter maple challah doughnuts or the buttery crackle of a bergamot sfogliatella. There are also freshly baked sandwiches for weekday lunches or pies at the weekend, and you could do worse than relax into the low-lit good looks of evening service for a seasonal small-plates supper.
Location
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