Born and Bred

The story

Born and Bred Seoul: Korean BBQ in Seongdong-gu

Born and Bred serves Korean barbecue on the second floor at 2F, 1 Majang-ro 42-gil, Seongdong-gu, Seoul, and the Michelin Guide listed it as Recommended in 2026. The restaurant serves lunch and dinner, and the company behind it also runs a butcher shop.

Beef from the company's own butcher shop

The site footer lists a butcher shop under the Born&Bred Better Beef name, with its own opening hours. A partner shop also appears on the site, though the listing does not say what it stocks. The restaurant side keeps a afternoon break between lunch and dinner service.

A bar, outdoor seating and a two-diamond rating

Guests can sit at the bar or outdoors, and the venue has air conditioning, valet parking and general parking. The Black Pearl Restaurant Guide gave Born and Bred two diamonds in 2026, a rating that sits alongside its Michelin listing.